Product Description
Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio – from early history to current programming, ownership and regulatory developments – and previews future technological considerations. By placing a strong emphasis on the business of radio, readers develop a complete understanding of the industry and of how radio stations attract and retain an aud… More >>
The Radio Broadcasting Industry:
Tags: aud, Broadcasting, early history, evolution, Industry, mass media, product description, Radio, radio broadcasting, radio stations, regulatory developments, technological considerations